Hailing from Birmingham The Beat debuted on 2 tone with an uptempo cover of the Smokey Robinson classic ‘Tears of a Clown’. having signed to Arista they continued the Specials example of insisting on their own imprint, Go-Feet records. Like The Specials with 2 Tone/Chrysalis this enabled them to control the look of their label and to sign other groups. Having seen the way 2 Tone and the walt jabsco/rudeboy logo had caught the imagination of the new generation of ska fans they developed their own.
The Beat girl was drawn up by underground cartoonist and illustrator Hunt Emerson based upon an old photograph of a young lady dancing with Prince Buster and went on to adorn not only The Beats record covers but t shirts (i seem to remember Sting wearing one for a Police video or TV appearance) and badges across the schoolyards and youth clubs of Britain.